If you’re anything like I was – there comes a moment every week that is met with slight panic. You need to create content for your brand but you know what to say or when. Inevitably, you throw something together you’re less than proud of or don’t create anything at all. How do I know all this? Because I’ve been there.
I can tell you, flying by the seat of your pants just doesn’t work here. (As fun as that may be, content creation requires slightly more planning.) I want you to get in the practice of using a content calendar so that by the time 2020 rolls around you’re a content planning pro.
But why should we use a content calendar? I’m breaking down my Top 5 Reasons Why Content Calendars Work and getting to the bottom of why it’s necessary to plan ahead.
IT CREATES A ROUTINE
If you have something scheduled, you’re more likely to follow through. With a full content calendar, you’re more prompt to create consistent content and getting that routine is critical to long term success.
YOU’RE CONTENT IS MORE FOCUSED
By using a content calendar, it gives you the chance to plan for a series of posts on a specific topic. This is especially helpful if you’re launching or have something to promote.
MAKES CONTENT CREATION EASIER
If you know what you’re writing ahead of time, you are typically more relaxed and prepared when you sit down to write. Chances are frustrating woes like writer’s block won’t get in your way if you have a solid plan.
ALLOWS YOU TO BATCH YOUR CONTENT
With a content calendar and planning ahead, you can knock out weeks worth of blog posts in a single session.
AMP UP YOUR CROSS-POSTING STRATEGY
Get in the practice of sharing your content by cross-posting to different platforms. This will broaden your reach, increase engagement and allow you get as much as mileage as possible out of your idea.
I get that content creation can get overwhelming and I want 2019 to the year you said “yes!” to starting your content creation journey. Join me for an informative evening as I debut my new workshop: Plan Your Next 90 Days of Content.
I’ll go Live Tuesday, October 8th at 6pm PT for a two-hour workshop and Q&A session + PDF Workbook. I’ll teach you my exact framework for planning, writing and sharing my best content. A Live Q&A will follow so you can get your questions answered and get ahead in the new year. Click here for more information and to save your seat.