You’ve connected with your dream clients, gotten clarity on your message but now, you have another big decision: what content platform are you going to use? Know this, your content platforms can evolve. In my opinion, there’s no reason you can’t start with a blog then segue to a podcast. But, you still have to make some decisions early on.
Between blogging, podcasting and live video there are 3 main content mediums deployed in the online marketing world. If you’re coming at this as a solopreneur, there’s especially a lot to consider: time commitment, budget, etc. To help with this decision, I’m breaking down each platform with my pros and cons for each to help you make a solid decision.
As a writer and someone who gets shy on Live stream, I was immediately attracted to blogging. If you love writing (and reading) blogging can be an excellent way to get your message across. I also love how easy it is to circulate content. It can be a great way to grow fast if you have share-worthy posts.
Pros: Lowest startup costs, no live element for those who are shy, easy to share content
Cons: Should be very comfortable writing, requires moderate web/tech knowledge to set up
If you relish the idea of going live because you love talking as you teach but you get freaked out at the idea of broadcasting live, don’t worry! Podcasting can be the perfect solution for you. It’s great for those who rather talk than write (although all mediums require writing to an extent). If you’ve always fantasized about hosting and teaching than podcasting is the perfect medium for you.
Pros: Easy to consume content, no video element for those who are shy
Cons: Moderate start-up cost, most time consuming
LIVE VIDEO STREAM
Lights, camera, action! If you’re ready to be the star of your own brand – Live video is perfect for you. I like to broadcast on Facebook Live but Instagram Live work great too. Video is the biggest commitment in terms of time in costs but it can also lead to huge growth with the ability to run ads to your Lives and rapidly increase your following.
Pros: Establishes a personal connection with the audience, easily shared
Cons: Highest start-up costs, requires some level of confidence on camera
I hope that breaks it down for you in a way that makes it easier to choose a platform. Please know there isn’t a wrong answer here. Any of these content mediums is a great way to get your message out there. To help you decide, I put together a Content Platform Comparison Guide of what it takes to get started on each platform. You can get your free guide here.
Remember, no matter what you choose do whatever fits your comfort level. Some of us are more gifted writers, some of us are great on camera. Play to your own strengths and you’ll have taken your first major step toward success.