So, I know I’m big on content creation but I’m also a huge believer in getting clarity on how you want to serve before you start churning out material. These days, before people give their email or turn over their wallets they want to like the person they are patronizing.
What if I told you it was just as much about you as it is them? See, as content creators we tend to focus on serving an audience but in order to convert a prospect into a customer, we have to establish a Know, Like and Trust factor.
I believe all content creators should write a Brand Bio as an early step. What is a Brand Bio? It takes the place of an About page and gives a more holistic picture of both the creator and how they aim to serve. It involves more than just talking about yourself but also goes into more about your brand. Don’t worry, I break the whole thing down into 5-easy-steps so that you’ll be able to write your own with a clear plan. Here’s how it’s done…
The first step in writing a Brand Bio is to summarize who you are and how you can help your dream client. Think of this first paragraph as the punchline of what’s to come. If you can’t succinctly describe how you can serve, write down the long version and then work on eliminating unnecessary details until you have the “elevator” version of how you help your audience.
This is where you go into far more detail into who you and what makes you tick. Do you have a family? Pets? Serious small-town pride? Write about whatever it is that lights you up.
HOW DO YOU SERVE?
In the first paragraph, you quickly designated how you serve your audience but here’s the opportunity to go into more detail on how you serve. In my own Brand Bio, I talk about my experience as a writer (to position my expertise) and I also go into what I do to serve currently. This is so important to spark trust in your audience which is a necessary asset when warming a sale. People won’t buy from people they don’t already trust.
STRIKE AT THE HEART OF YOUR OFFERINGS
In this area, move from talking about yourself and instead, focus on what you sell. Even if you aren’t actually selling yet, tease the offers you’re developing in this paragraph. You want to use this space to succinctly describe what you’re selling and drum up interest in those offers.
ESTABLISH A CALL TO ACTION
Now’s your chance to initiate a sales funnel or direct your audience to another page. Bottom line: you want to continue the conversation. If you can, create a button to draw attention of where you want your audience to click next.
I hope my tips for creating a Brand Bio have my helpful for you. To get my 5-step framework as well as a sample Brand Bio and worksheet to draft your own, click the button below.