When you go to write a piece of content, can you imagine having to come up with a new concept every single time? The good news is you don’t have to. Repurposing your content is an easy way to get more mileage out of your posts without having to come up with an original idea each time. But how do you do this effectively? I’ve outlined some simple tips to recycle your content in ways that appear fresh and new.
Keep track of your posts
I like to keep a log of my posts. I use a Google Sheet and have three columns: one for the date, one for the post name and one for relevant keywords. Let’s say, you want to revisit an old idea based on email marketing. Consult your log by searching for the keywords you want to write about and pull up a listing of relevant posts. As a rule of thumb, I like to keep content “fresh” for at least 90 days but I feel free to reuse posts after three months.
Don’t write verbatim
Repurposing posts is slightly more involved than hitting copy and paste on old content. Not only would that affect your SEO, it appears unprofessional. Take the original idea and come at it in a new way.
Add a content upgrade
First of all, if your original post had a freebie (or content upgrade) feel free to create another post that is relevant to your freebie. I reuse content upgrades as much as I can and I love getting that bonus mileage on something I previously invested a lot of time in.
If your original post did not have a content upgrade, take your repost as an opportunity to turn it into a golden post. A golden post is an example of your best content and often has a lead magnet/freebie attached. Build your list and up the value of your post by creating a free resource attached to it.
Meet your audience where they’re at
Along the lines of adding a content upgrade, come at your repost from wherever your audience needs the most guidance. For example, let’s say you do a post on email marketing. The original post may even have a swipe file that your audience loves. But imagine how you can take that conversation even further by getting into list-building. If your audience wants to go further on a topic, be the one to take them there.
Want to dive in even further? Get my 5-step process to reposting and repurposing your content. Inside are my best tips as well as a content database spreadsheet for you to plan your reposts.